California Center for Sustainable Energy

Suzanne Shelton is the president and CEO of Shelton Group–one of the few ad agencies in the country that focuses on motivating mainstream consumers to make sustainable choices.

Suzanne became the president of her own agency at age 23. If you think that’s an early start, she wrote her first ad in the third grade. It was for a school bake sale, but it was still the most strategic ad ever done by an 8-year old. Now, as President and CEO of Shelton Group, she leads the marketing world at motivating consumers to make sustainable choices.

When other organizations need the most conclusive insights about energy, efficiency or green initiatives, they turn to Shelton Group’s four quarterly studies—Energy Pulse^®, Eco Pulse, Utility Pulse and Green Living Pulse. Those 4 studies set the foundation for breakthrough creative in a category where it’s least expected. It’s not easy, but Suzanne makes it look that way when she shows how to turn insights into opportunity at over 20 speaking engagements a year.

She will be part of the session: "Do Customer’s Care? Energy, Sustainability & Your Brand" at CCSE Clean Energy Conference.