California Center for Sustainable Energy

Annika Todd is a Postdoctoral Scholar at the Precourt Energy Efficiency Center and is the co-chair of the 2010 Behavior, Energy and Climate Change Conference.

She is a behavioral economist specializing in environmental applications.  Her research uses insights from psychology and behavioral economics to predict and influence energy decisions, including energy conservation behavior as well as purchases of energy efficient electronics and appliances.  She is currently working on projects investigating the impact of various factors on energy decisions, including the effects of different incentive mechanisms (such as monetary incentives, non-monetary in-kind rewards, lottery rewards, competition rewards, and cooperation rewards) on household electricity conservation behavior, the effects of various forms of high frequency feedback on conservation and efficiency decisions, the effects of framing on motivating purchasing behavior, the effects of  commitment and goal setting on household conservation, and the effects of green information overload on energy decisions.

Ms. Todd received her PhD in Economics from Stanford University.  She is part of a research team that received a $5 million grant to carry out behavioral research from the U.S. Department of Energy’s Advanced Research Projects - Energy (ARPA-E).  She has extensive experience in behavioral models, behavioral financial markets, game theoretic analysis, and econometric techniques.  She has a BA in Molecular and Cell Biology as well as a BA in Economics from the University of California, Berkeley.

Ms. Todd will be talking about "Smart Meters, Smart Grid and the Future of Energy Use" at the CCSE Clean Energy Conference.