Pilot Study – Solar Market Pathways (SMP)

Desktop Analysis

The SMP pilot study will take place in Santa Monica, Calif. Working in collaboration with the city’s Solar Santa Monica initiative, the project team will facilitate targeted tariff marketing and outreach efforts in order to improve the understanding and awareness of the NEM-V tariff in the Southern California Edison service territory.

The project team will work with a select group of local solar contractors, known as Friends of NEM-V, to gain insight into the tariff adoption process and any associated barriers or successes. The project team will also provide administrative and technical assistance to interested multifamily property owners and managers. Lessons learned from these efforts will aid the project team in identifying replicable market development tactics for California and beyond.

Friends of NEMV - City of Santa Monica Pilot Study

CompanyContactPhoneSolar Santa Monica Preferred ContractorCALSEIA Member
California Sun Systems, Inc Tad Rose818-719-0159NoNo
Absolutely Solar, Inc Elizabeth Rollins213-488-1044YesYes
Baker Electric, Inc Kevin Weinberg760-484-6250NoYes
Ameco Solar Alex Deeter562-633-4400YesYes
Blue Sky Energy Gary Rochlin310-422-2808YesNo
Mimeos Sustainability Consultants Matt Moses323-217-3797YesYes
OHR Energy Ken Rosentreter310-922-2303NoNo
Solar Choice Solutions, Inc Jonathan Glick818-312-8431NoNo
Solar Forward Energy, Inc Mark Smith310-213-0790YesYes
KRC Enterprises Kevin Clements949-547-4653NoNo
Solartronics Ron Mulick818-889-0440NoYes


Solar Market Pathways Friends of NEMV policy