Social Science Research: Latino Homeowners and Energy Efficiency Retrofits

CSE is leading an applied, multidisciplinary, data-driven study to understand how sociocultural factors (e.g., income, ethnicity, language, generational status, political orientation) influence the adoption of energy efficiency retrofits among Latino homeowners in California.

The results of this research will inform the design and implementation of investor-owned utility (IOU) residential energy efficiency programs. The project is funded by the California Energy Commission through its Electric Program Investment Charge (EPIC) grant program; match funding is provided by Energy Upgrade California®.

Research Phases

  • Literature review

  • Market characterization

  • Focus groups

  • Structured interviews

  • Surveys

  • Online experiments

  • Field experiments

  • Program & policy recommendations


Program at a Glance