In the San Francisco Bay Area, transportation is the single largest source of greenhouse gas (GHG) emissions. To alleviate this situation and help achieve cleaner air, the Experience Electric – #TheBetterRide promotional campaign aims to build awareness, action and demand for plug-in electric vehicles (EVs).
During 2014, the campaign conducted more than 4,250 EV test drives during 21 events in locations throughout the Bay Area. CSE and its partners won two awards for that year – Breathe California of the Bay Area’s Clean Air Award for Public Awareness and the California Transportation Foundation’s Transportation Award for Public Outreach Program. Experience Electric launched its 2015 campaign in October and will continue presenting ride-and-drive opportunities at community events into spring 2016.
The goals of the campaign are to
- Provide an opportunity for the public to drive and experience the benefits of EVs
- Persuade Bay Area drivers to buy or lease an EV or use EVs when there is a choice
- Promote the Bay Area's uniqueness as a center for green technology advancement
- Motivate individuals to change their behaviors in order to reduce GHG emissions