CSE helped the New Jersey Board of Public Utilities (NJ BPU) develop and currently administers Charge Up New Jersey, a suite of clean transportation incentive programs that support electric vehicle (EV) adoption and charging infrastructure statewide.
Working with NJ BPU, CSE helped implement the flagship Charge Up New Jersey program in 2020 as a key component of state efforts to achieve aggressive goals for EV adoption and reduce transportation greenhouse gas emissions.
Residents can qualify for rebates at the point of sale up to $4,000 for a new, eligible battery electric vehicle. In 2022, the program added an incentive of $250 for the purchase of a home charger.
Throughout the program, CSE has partnered with the New Jersey Coalition of Automotive Retailers and its extensive network of new car dealers to promote the incentives and further EV adoption.
Other Charge Up New Jersey programs CSE administers
Clean Fleet EV and EV Charging Program – Local, state and nonprofit entities are eligible for incentives toward the purchase of battery electric vehicles and Level 2 and direct current fast charges for their fleets.
Multi-Unit Dwelling EV Charging Incentive Program – offers incentives for the purchase and installation of eligible Level 2 EV charging equipment for qualified multi-unit housing in designated Overburdened Municipalities.
EV Tourism Corridor Charging Program – provides substantial incentives for Level 2 and DC fast charters for businesses, hotels, attractions and other destinations along key travel routes with bonus amounts for Overburdened Municipalities.
Charge Up New Jersey Impacts
As of May 2026
or leased
Program at a Glance
Program Goals
Help get 2 million EVs on N.J. roads by 2035, contribute to reducing GHG emissions and improve public health and air quality by reducing air pollution.
CSE's Role
Administer statewide EV and EV charging incentive programs and provide clean vehicle market information to consumers, dealerships and stakeholders.
Technologies
Key Partners
New Jersey Coalition of Automotive Retailers
New Jersey Board of Public Utilities
State Policies Supported
Plug-In Electric Vehicle Incentive Fund
Impact Statement
Over 80,650 New Jerseyans received rebates during the program’s first six years. That’s about 45% of all new plug-in EVs purchased in the state since 2020.
