Charge Up New Jersey


The Center for Sustainable Energy (CSE) developed and administers New Jersey's statewide electric vehicle (EV) incentive program, Charge Up New Jersey.

Working with the New Jersey Board of Public Utilities, CSE helped create this program in 2020 as a key component of state efforts to achieve aggressive goals for EV adoption and reduce transportation greenhouse gas emissions. In 2022, the program added an incentive up to $250 for home charging equipment. Throughout the program, CSE has partnered with the New Jersey Coalition of Automotive Retailers and its extensive network of new car dealers to promote the incentives and further EV adoption.


Charge Up New Jersey

Charge Up New Jersey Impacts

$53 million in EV incentives
CSE has issued more than $53 million in rebates (of up to $4,000 per rebate) for plug-in and electric vehicles in New Jersey.
13,000+ EVs purchased
or leased
The Charge Up New Jersey program has helped get over 13,000 EVs on the road.
200+ dealerships enrolled
CSE has verified and enrolled over 200 dealerships, providing them with the EV Dealer Guidebook and other sales materials.

Program at a Glance

Program Goals

Help get 2 million EVs on N.J. roads by 2035

Contribute to reducing GHG emissions 80% below 2006 levels by 2050 

Improve public health and air quality by reducing air pollution 

Make EVs a financially viable option for consumers 

CSE's Role

Administer statewide EV rebate program and provide clean vehicle market information to consumers, dealerships and stakeholders


Electric Vehicles (EVs)
EV Charging Infrastructure

Key Partners

New Jersey Coalition of Automotive Retailers

New Jersey Board of Public Utilities

State Policies Supported

Plug-In Electric Vehicle Incentive Fund

Impact Statement

Some 13,000 New Jerseyans received rebates during the program’s first two years. That is about a third of all the new battery electric and plug-in hybrid vehicles registered in the state since 2020.