CSE's electric vehicle (EV) sales training certification program ElectrifiQ® is helping dealerships across the country better engage and educate car shoppers about EVs.
The goal of ElectrifIQ® is to support staff at new-car franchised dealerships who are in a prime position to serve as consumer advisors and drive the success of the EV market. The online, interactive certification program offers unbiased, brand-agnostic information, complementing auto manufacturers’ model-specific training.
As part of this work, CSE has collaborated with car dealer associations in California, Connecticut, Massachusetts, New Jersey, New York and Oregon to provide EV training and resources.
These efforts have confirmed that presenting consumers with reliable information helps them become comfortable and confident in their first EV purchase.
Program at a Glance
Program Goals
Educate auto dealership staff to confidently inform and encourage consumers to purchase or lease a new EV.
CSE's Role
CSE developed the training curriculum, lesson plans and resources, and promotes and implements the training.
Technologies
Key Partners
Alliance for Automotive Innovation
State Policies Supported
Various state ZEV goals
Impact Statement
Provide dealership training and accurate information that increases EV adoption to reduce air pollution and mitigate climate change.
