The goal of ElectrifIQ® is to support the staff at new-car franchised dealerships who are in a prime position to serve as consumer advisors and drive the success of the EV market. The online, interactive certification program offers unbiased, brand-agnostic information, complementing auto manufacturers’ model-specific training.
Center for Sustainable Energy (CSE) is a national nonprofit that has issued over 1 million state and utility incentives for electric vehicles (EVs) across the U.S. As part of this work, CSE has collaborated with car dealer associations in California, Connecticut, Massachusetts, New Jersey, New York and Oregon to provide EV training and resources. These efforts have confirmed that presenting consumers with reliable information helps get them comfortable and confident in their first EV purchase and is crucial to mass-market EV adoption.
Program at a Glance
Program Goals
Educate auto dealership staff to confidently inform and encourage consumers to purchase or lease a new EV
CSE's Role
Curriculum development
Lesson plans and resources
Training implementation
Technologies
Key Partners
Alliance for Automotive Innovation
State Policies Supported
Federal goal to make half of new vehicles sold in 2030 zero-emissions vehicles
Various state ZEV goals
Impact Statement
Provide dealership training and accurate information that increases EV adoption to reduce air pollution and mitigate climate change
