Experience Electric - The Better Ride Campaign


CSE spearheaded the Experience Electric promotional campaign in partnership with government and nonprofit organizations in the San Francisco Bay Area to raise awareness of the many benefits of and incentives for driving electric vehicles. #TheBetterRide provided opportunities for the public to test drive and experience plug-in electric vehicles (PEVs) in an effort to change their driving behaviors. CSE used this opportunity to promote the Bay Area’s uniqueness as a center for green technology development and adoption.

In the Bay Area, transportation is the single largest source of greenhouse gas (GHG) emissions. Experience Electric worked to help alleviate this situation and achieve cleaner air by motivating drivers to purchase PEVs.


Experience Electric Impacts

Award winning
The first of its kind – the campaign won the Clean Air Award for Public Awareness from Breathe California of the Bay Area and the California Transportation Foundation’s Transportation Award for Public Outreach Program.
5,000+ EV test drives
Experience Electric provided 5,000 electric vehicle test drives at events throughout the nine San Francisco Bay Area counties.

Program at a Glance

Program Goals

Build awareness of and demand for plug-in electric vehicles in the San Francisco Bay Area

CSE's Role

Contract lead for Metropolitan Transportation Commission


Key Partners

Metropolitan Transportation Commission (MTC), the Bay Area Air Quality Management District, Charge Across Town, Plug In America, Shift Communications, EV manufacturers, local dealerships

State Policies Supported

AB 32, AB 118, SB 375

Impact Statement

Connected with tens of thousands of people during 27 Experience Electric test-drive events