CSE spearheaded the Experience Electric promotional campaign in partnership with government and nonprofit organizations in the San Francisco Bay Area to raise awareness of the many benefits of and incentives for driving electric vehicles. #TheBetterRide provided opportunities for the public to test drive and experience plug-in electric vehicles (PEVs) in an effort to change their driving behaviors. CSE used this opportunity to promote the Bay Area’s uniqueness as a center for green technology development and adoption.
In the Bay Area, transportation is the single largest source of greenhouse gas (GHG) emissions. Experience Electric worked to help alleviate this situation and achieve cleaner air by motivating drivers to purchase PEVs.