National Automobile Dealers Association Training Program


CSE is partnering with the National Automobile Dealers Association to provide an electric vehicle (EV) sales training certification program to help dealerships across the country better engage and educate car shoppers about EVs. 

The program’s goal is to support the staff at new-car franchised dealerships who are in a prime position to serve as consumer advisors and drive the success of the EV market. The online, interactive certification program offers unbiased, brand-agnostic information, complementing auto manufacturers’ model-specific training. 

As part of EV incentive programs, CSE has collaborated with car dealer associations in California, Connecticut, Massachusetts, New Jersey, New York and Oregon to provide EV training and resources. These efforts have confirmed that presenting consumers with reliable information helps get them comfortable and confident in their first EV purchase and is crucial to mass-market EV adoption. 


Program at a Glance

Program Goals

Educate auto dealership staff to confidently inform and encourage consumers to purchase or lease a new EV 

CSE's Role

Curriculum development 
Lesson plans and resources 
Training implementation  


Electric Vehicles (EVs)

Key Partners

National Automobile Dealers Association 
Alliance for Automotive Innovation

State Policies Supported

Federal goal to make half of new vehicles sold in 2030 zero-emissions vehicles 
Various state ZEV goals

Impact Statement

Provide dealership training and accurate information that increases EV adoption to reduce air pollution and mitigate climate change