Southern California Edison (SCE), California’s second largest utility, has chosen CSE to administer the Clean Fuel Reward Program that provides its customers who drive all-electric or plug-in hybrid vehicles a payment of $1,000 through the state’s Low Carbon Fuel Standard Program. During the past 10 years, CSE has administered and developed marketing programs for electric vehicle (EV) incentives in four states, issuing more than 350,000 consumer rebates.
The SCE program is designed to help combat climate change by encouraging the use of electricity to power cars and other passenger vehicles. In addition to processing and fulfilling reward applications, CSE is providing customer service and promoting the program to existing and future EV drivers in the SCE territory, primarily through digital marketing channels. Since 2013, nearly 40,000 EV drivers in the SCE territory have voluntarily offered to be contacted to learn more about EV programs.