Southern California Edison (SCE), California’s second largest utility, has chosen CSE to administer the Clean Fuel Reward Program that provides its customers who drive all-electric or plug-in hybrid vehicles a payment of $450 through the state’s Low Carbon Fuel Standard Program. During the past 10 years, CSE has administered and developed marketing programs for electric vehicle (EV) incentives in four states, issuing more than 200,000 consumer rebates.
The SCE program is designed to help combat climate change by encouraging the use of electricity to power cars and other passenger vehicles. In addition to processing and fulfilling reward applications, CSE is providing customer service and promoting the program to existing and future EV drivers in the SCE territory, primarily through digital marketing channels. Since 2013, nearly 40,000 EV drivers in the SCE territory have voluntarily offered to be contacted to learn more about EV programs.
Program at a Glance
Program Goals
Encourage utility customers to reduce transportation-related greenhouse gas emissions by incentivizing electric vehicle use
CSE's Role
Administer rebates and provide marketing, education and outreach
Technologies
State Policies Supported
California’s Low Carbon Fuel Standard Program
Impact Statement
Provide a model for utilities nationwide to help cut carbon emissions and air pollution through the wider adoption of electric vehicles by local consumers
