Utility Customer Education Program


Formed by CSE, the Utility Customer Education Program provided consumer information on plug-in electric vehicle (PEV) charging programs and special electricity rates offered by local utilities in California.

The program helped participants in the Clean Vehicle Rebate Project learn about utility-specific benefits. The initiative focused on the importance of notifying the local utility upon purchasing a PEV, special utility rates available for PEV owners, various metering options and other programs or incentives offered by participating utilities.


Utility Customer Education Program Impacts

128,000 inserts

More than 128,000 CVRP applicants received utility-specific inserts with their vehicle rebate checks.

75% opt-in

Some 75% of CVRP applicants opted-in to receive additional information from their utility regarding EV charging rates.

Program at a Glance

Program Goals

Connect California PEV owners and utilities to promote effective utility-customer engagement

CSE's Role

Administered the program as an extension of CVRP outreach and education


Demand Response
Electric Vehicles (EVs)

Key Partners

California Electric Transportation Coalition, California Municipal Utilities Association, Los Angeles Department of Water and Power, Pacific Gas and Electric, Southern California Edison, San Diego Gas & Electric, Sacramento Municipal Utility District

State Policies Supported

ARB 118, utility TOU (time-of-use) rates, utility notification

Impact Statement

Bridging the gap between new EV owners and their local utility