This article, published in the Transportation Research Record, describes studies conducted for the New York State Energy Research and Development Authority that investigated ways to accelerate electric vehicle (EV) adoption in the state’s disadvantaged communities (DACs). It was part of a broader Consumer Segmentation Roadmap project that examined a series of strategic segments that might act as steppingstones to help advance NY EV markets toward the mainstream and beyond into priority populations.
This work focused on understanding past adoption of EVs in DACs and identifying factors associated with adoption that might inform messaging, incentive design or other strategies to encourage consumers to purchase or lease an EV. Read the article here.
