Research and Reports

As the residential PV market continues to grow, it prompts new questions about the nature of competition between solar installers and how this competition, or lack thereof, affects the prices consumers pay. It is often assumed that more competition leads to lower prices, but this is not universally true.

Using data from the Clean Vehicle Rebate Project’s Electric Vehicle Consumer Survey (2013-2015), this poster profiles two distinct electric vehicle market segments that may represent opportunities to expand sales into the mainstream: “rebate essentials” and “converts.” Characteristics examined include the transaction process, household information, demographics, motivations, and prior experience with EVs.

The EV Consumer Survey reflects data from consumers who: purchased or leased their vehicles from September 2012 through May 2015, received a rebate and responded to the voluntary EV Consumer Survey. This infographic includes a summary of consumers living within California’s disadvantaged communities, as defined by the CalEnviroScreen, and their vehicles, primary motivations for PEV acquisition, workplace charging, and household demographics.

California’s Clean Vehicle Rebate Project (CVRP), administered by CSE for the California Air Resources Board, provides rebates for purchasers and lessees of plug-in electric and fuel cell vehicles throughout the state. The CVRP distributed $114,641,650 in fiscal year (FY) 2014–2015 rebate funds to owners and lessees of 53,145 eligible vehicles in California. From project inception in 2010 through the end of FY 2014–2015 funding, CVRP issued or reserved nearly 123,000 rebates totaling over $260 million. This report summarizes the funding, implementation and outcomes of CVRP during FY 2014–2015.

This presentation talks about how characterizing market segments is increasingly important as the market for electric vehicles (EVs) transitions from enthusiast early adopters into more mainstream consumers and becomes increasingly diverse.

This presentation focuses on evaluating progress with appropriate comparisons of electric vehicle rebates in disadvantaged communities.

This presentation, given at the California Fuel Cell Partnership (CaFCP) Public Forum and Executive Board Meeting, focuses on Fuel-Cell vehicle data and lessons learned.

Interactive data visualization on light-duty zero emission vehicle sales across the country

The EV Consumer Survey reflects data from consumers who: purchased or leased their vehicles from September 2012 through May 2015, received a rebate and responded to the voluntary EV Consumer Survey. This infographic includes a summary of the consumers and their vehicles, primary motivations for PEV acquisition, workplace charging, and household demographics.